Corporate branding and visual identity are relevant for both the company and the designer. On the one hand, the presence…
Brand creators need to take into account brand characteristics that are important for branding for the Millennials. Branding for the…
Colors in branding – their nature and effect From a psychological point of view, colors in branding can evoke emotions…
Advertising strategies - Advertising psychology The purpose of using different advertising strategies is to influence consumers to buy. With the…