Corporate branding and visual identity are relevant for both the company and the designer. On the one hand, the presence of a visual identity, including a logo, is critical to a company’s success. A more thorough study of the theoretical foundations of visual identity enables...
Brand creators need to take into account brand characteristics that are important for branding for the Millennials. Branding for the Millennial Generation...
Colors in branding – their nature and effect From a psychological point of view, colors in branding can evoke emotions and moods, but the extent of their effects is individual for each person. If we say red to fifty people, we will get fifty different colors...
Advertising strategies - Advertising psychology The purpose of using different advertising strategies is to influence consumers to buy. With the help of advertising psychology, it is possible to understand it. Advertising has been one of the essential components of marketing communication. Marketing communication is a type of...